The trilogy books Fifty Shades of Gray invoke a sexy side to people’s curiosity that tempts the unspoken. Creating videos is not necessarily sexy or meant to summon the erotic especially in the realm of trial lawyer marketing. However, promotional videos should invoke the emotional sides of people that the Fifty Shades of Gray books achieved in the contents written on its pages. A uniquely crafted video should appeal to the client's need, desire, sensitivity, urgency, and importance.
What Does a Trial Lawyer Need with a Video?
A video will capture and hook your potential client’s attention. It will prove that you are good at what you do and that you can achieve a powerful and satisfactory result for their case.
- It encourages engagement with your web audience
- It improves your reputation
- It displays how you run your law firm
- Increases rate of returning visitors to your website
People remember things more efficiently through pictures and videos versus reading just written content on a website. Audio-visual aids such as a video will engage more clearly with your audience than verbiage on a page or blog. A video proves that you have the technology to present their case to the insurance company or jury more effectively through visual persuasion. Advanced technology increases your reputation. A promotional video displays how professional, creative, resourceful, and advanced your law firm conducts itself and will represent them. Carefully crafted videos can be used simultaneously through various social media websites. Those social media outlets can then redirect the potential client back to your law firm website.
For an example, this video that Omni Video just produced for a non-profit group of public interest lawyers in order to get other trial lawyers to help in their funding. Instead of talking about all the workings of their organization and how great they and their causes are, the individual story of Roddie Moreland becomes the central theme of the video.
Enlist that Emotional Response
Even though the Fifty Shades of Gray trilogy had a reputation of poor writing and grammar people still kept reading. Readers are hooked the moment they pick up the books. The words tap into emotions and feelings. Just like that trilogy, you can create a promotional video that will spark an emotional response from your viewers. Who knows your promotional video could go viral and become the next thing that spreads in cyber space?