Let's compare your life and your law practice 23 years ago to where you are today. Has anything changed? I bet a ton has changed. Maybe you bought a new house, left your old firm and went out on your own, how about a new child or new law partners? Things change drastically as we evolve and so does the Internet.
The Internet started in 1991 and since its inception has grown exponentially along with the devices and ways in which we use it and access it. Speed is also a huge, noticeable difference. And during this amazing period of time we have seen how law firm websites have changed from the basic, static one-page site to the multi-paged sites offering a plethora of information, content, graphics, video and instant feedback, all delivered fast, factually and beautifully on your desktop or in the palm of your hand. Fasten your seat belt and let's trip down the light fantastic and experience together how things have changed:
In the beginning there was the classic, static website. This usually included a home page, attorney profile page, practice area page, and a contact page. Boring and ineffective? You would be surprised how many law firms today still portray themselves using this archaic, first-step approach. Even if you are from the old school of thinking that the only visitors to your website are potential jurors, you still need to impress and knock the socks off of them (especially when it comes to pro-bono work and your results page), much less your colleagues who are going to visit your site to see if you would be good co-counsel for their case.
Law firm websites have evolved from long content focused websites to testimonials and short, lawyer biographies and other forms of content that are impact fully worded and visually styled in a way that the prospective client will be motivated to take action. High-profile lawyer websites word their content and then hook their audience using HD videos, high-resolution pictures, live Q&A's and easy to fill-in "need help" forms. It’s website marketing at its best. You want to catch a client’s attention and then keep it, before they click away and leave your website.
If your website is bland and boring who will want to stay to learn about you and how you have helped similar people in the past with their problems? Think about it, if your mind says you’re happy but your face says you’re sad what impression are you leaving? No one can read your mind, but they can certainly read your facial expression. Tell your law firm's story with photos, video testimonials and clear and convincing content. Keep the reading to a minimum and allow your audience to yearn for more by allowing them to click through your website with informative and persuasive information. And please share with us by commenting below what has worked and not worked on your website design, so other lawyers may learn from your experiences.
This article authored by Chris Ballard, Omni Video.