Pictures, whether still or moving dominate our culture, from education, news and entertainment all on the internet, print media and in the law. According to Pew Internet Research, video is the number one reason why people go online today. YouTube had over 700 billion views in 2010 and that number continues to increase hourly. Hubspot studies, an authority on the internet and SEO, prove that video on your website improves your Goggle search results. Every lawyer knows that jurors retain more information if they can see and hear it, versus just hearing it. Hardly a trial is conducted today that doesn't use some sort of multimedia. So, how do you help build your law firm profits by using video? Here are some proven strategies:
1. Settle Your Cases Faster With Pre-trial Videos
Mediation and settlement documentaries, wrongful death biographies and expanded day in the life videos have proven to be helpful in advancing your case towards settlement. Only about 3% of cases actually go to trial, so it behooves you to make the right investment in a video that will settle your case before trial. A powerful and compelling video that is targeted direct to the people who have the power to write the check always beats the odds of having a jury decide your damages and your case. And the more powerful and persuasive your video is, the better your chances of settling your case before trial.
2. Picturing Your Case to the Jury
Demonstrative evidence videos shown to the jury along with witness narration and collaboration give that evidence greater weight and your case greater credibility, resulting in a favorable verdict for your side. Animations, accident reenactments and reconstructions, day in the life videos, and other demonstrative evidence all will enhance your witnesses' testimony while making complex and scientific issues simpler for the jurors to understand, retain and recall. Videos also shown during opening and closing statements help put the jurors "inside the picture" and help properly set the stage for the deliberations and advocacy of your cause and case.
3. Achieve More Case Referrals With Video
Want to prove to someone why you need to be brought in on a case? What better way to explain to a colleague your expertise, your firm's foundation, your success with past settlements, verdicts and client satisfaction than with a powerful and compelling video that tells that story? In today's busy world, the digital revolution has allowed professionals to learn and communicate with each other via email, internet, iPads and smartphones with the use of texts, words, picture and video. Any good trial lawyer who informs, entertains and convinces someone with a video about their expertise just reassures co-counsel that they have made the right decision in choosing you to help with their client and case.
4. Obtain More Clients by Using Videos on Your Website
Clients search on the internet for an attorney who they feel confident will help solve their problems. They don't spend much time or click through when they land on your home page, so you have to "wow" them fast and furious. Website videos let the client not only see how you talk and conduct yourself, but also educate them about the obstacles they will face and how best to resolve their problems with your help. Videos of your past clients talking about their experiences and success with you and your law firm puts the prospective client "in the screen" and proves beneficial in capturing them as clients.