As with every past technological app that has proven to be helpful to attorneys in conducting their business as well as bringing in new business, online videos posted to attorney websites have finally come to the forefront. All the major legal website developers are now including a "video option" in their website design and SEO costs. The early adopters of marketing with video and the web have already shown proven results with new business and increased views of each new video they post to their website. Those early lawyers, like in the utilization of technology in their case and trial presentation, are the pioneers of success with video and the internet. The rest of us are borderline late to the party. But, before you jump in, be very careful how you use video and what type of content you choose to display in order to market your firm on the internet.
Using existing video you might already have in the can, ie commercials, seminars, rotary club speeches, even videos of you coaching your own childrens' soccer games does not hack it. Forgetaboutit. Content is king with the internet today and even more so with videos on websites.
This is your typical, biographical video that a lot of lawyers seem to think needs to be on their website. This is a well produced and edited video. Some people say it's too blah, blah, blah and even worse, the blah, blah is coming from the attorney himself or his partners. Here's another example of biographical website video:
Corporate again, but this time a little more effective as far as getting the goals and actions of the firm across to the viewer. Some say it just took way too long. That's another big factor in internet video these days. If you don't catch the viewers' interest in the first 15 seconds, it's bye-bye time for your chance to capture a new client. And if you think people surfing the web for an attorney are going to watch your 15 minute masterpiece, keep on dreaming and keep on shooting more video.
There are hundreds of experts out there and two more each day that will be glad to tell you exactly what you need for your website videos. As you can see, it's not easy producing videos that actually work; work in getting you new business and work in getting you to the first page results in Google.
Stay tuned to this site to catch the latest trend in website videos for lawyers. I am going to start a special, monthly post that will display a law firm web video that viewers will be able to critique. This will give you an opportunity to watch various kinds of web videos, as well as reading comments from attorneys as well as experts in the field of marketing and video production. Why not start now? Click on comment below and add your link to one of your own videos and one that you like or dislike.