Slower economic times call for strategic ideas in accomplishing the same or better results for less money. Staying within budget is not always easy, but you can play smart without playing hard. Paul Boone of Jacksonville, Florida settled his MVA case with a mediation video that comprised a Day in the Life video that included medical illustrations, treating doctors' reports, and interviews with his client and her co-worker; all within a budget of $4500 dollars.
Objective: Produce a mediation video on a shoe-string budget
Paul had a young client who sustained severe injuries from an auto accident. The client was back at work and able to walk, talk and appeared to function at a normal level. Mr. Boone had several medical illustrations of his client’s injuries and a few photos from her hospital stay. The illustrations and photos did not accurately show and tell the full extent of this young ladies damage. Video footage was needed to accurately depict her injuries.
The client has tremendous permanent scars and covers them with clothes, never going to the beach. We captured the client using aid devices to perform daily functions like a cane indoors and suffering from pain during therapy. A subtle change in life interaction helps to illustrate the case. In this instance, a shoulder injury causes the inability to use her left arm to get a plate from the middle shelf in the kitchen. Recording restrictions at work and the pain the client suffers while working is crucial. The supervisor became a credible witness and gave the video an outsider’s viewpoint. During Paul’s investigation, he videotaped a family member explaining and physically illustrating how they lifted, bathed and cared for this young girl.
Plan of Action: Personalize the client and incorporate the attorney's footage with the DIL and other resources.
- Set up a Dropbox folder to easily collect all media from various parties.
- Conference with the client and walk through their daily routine.
- Videotape interview with client's work supervisor.
- Gather more “before & after” photos from the client's laptop using a thumb drive
This client was a dancer and very athletic. The video opens with a photo of her doing a split 5 feet off the ground. The client narrates what she used to be able to do and what could have been her bright future. Photos of her in the hospital lead the video to her surgeries and treating doctor’s prognosis reports. Footage of actual surgeries performed were found on the internet and edited into the video along with Paul’s medical illustrations. Elements of damages were most importantly personalized using sound bites of the client explaining her physical and psychological problems. The video ends with a wide shot of this young girl's complete body. It shows her crying as she looks down at the extensive scars, then a slow fade to the medical illustration of all her injuries. A dramatic and impactful end always causes a stir within the settlement decision makers.
Paul started his mediation with a PowerPoint presentation and closed with the video documentary. He settled the case that day very nicely and shared with us what the carriers found most compelling: “The mediation video was seamless and presented my client in a factual, personalized and high quality presentation. After the mediation both carriers told me I was very prepared and obviously taking a ﬁrm stance for my client, which played a huge role in their decision."