Close your eyes and visualize your favorite place. Maybe your skiing in the mountains on fresh powdery snow. Perhaps your sitting on a beach in the Hawaiian Islands enjoying a mouthwatering beverage. Or how about standing at the edge of the Grand Canyon considering its great big wonder. Whenever we let our minds take us to a faraway place, it’s the visual that gets us there because our minds hold onto what we see and not hear the most and the longest.
Humans are visual beings experiencing life through our eyes. To be the most efficient in the courtroom requires the use of visuals in your presentation.
Think about this: per The Jury Expert (2016) website, “Your brain’s visual system occupies up to 40% of your cerebral cortex. For comparison, touch takes up about 8% of the cerebral cortex and hearing accounts for only 3%.” Combining your witnesses' testimony with visuals will deliver a stronger, and lasting argument and here are a few ways to do that:
♦ Describing a crash scene? Draw a map to position the vehicles before and after the crash.
♦ Explaining the damages of your client? Create a Day in the Life video and/or timeline using photos and actual footage of ADL's.
♦ Re-enacting a crime scene? Use boards to illustrate the evidence and timeline of events or an animation of the actual event.
How can you incorporate visuals with your words to pack a powerful punch that enhances your client’s verdict?